Website content creation services, judged on published work

Agencies with a verified published price

How to buy website content you will not have to rewrite

1. Decide what each page has to do. A page that answers a search query, a page that converts a visitor already convinced, and a page that supports a sales conversation are three different jobs with three different structures. Write the job for each page before you brief anybody, because a provider given no objective will produce something readable that achieves nothing in particular.
2. Ask who writes, and read what they wrote. Ask for the name of the writer who would work on your account, their background in your field, and three live pages they produced. Read those pages as a customer would rather than skimming for keywords. This single step eliminates most unsuitable providers and takes under an hour.
3. Buy a paid pilot before a volume contract. Commission one real page at full price, with the same brief you would use ongoing, and see what comes back and how many rounds it takes. Providers confident in their work welcome this. It costs a fraction of an annual content contract and tells you more than any portfolio, which shows only the best work ever produced.
4. Fix rights, review and revisions in the contract. Agree that copyright transfers to you on payment, how many revision rounds are included, who checks factual claims, whether artificial intelligence tools are used and how that is disclosed to you. Ambiguity in any of these turns into an argument at exactly the moment you need a page published.

What actually drives the price

Three things. Research depth is the largest: a page built from interviews with your engineers, real data and original examples takes hours that a summary of the top ten results does not. Subject expertise is the second, because a writer who already understands your field produces a usable first draft while a generalist produces a draft your team rewrites. Process is the third: briefing, editing, fact checking and a proper handover all cost money and all show in the finished page.

This is why a quote per word tells you almost nothing. Two providers quoting the same rate can be selling entirely different products, and the cheaper one is frequently more expensive once you count the internal hours spent fixing it. Ask every candidate to describe their process for a single page from brief to publication, and compare those descriptions rather than the rates.

Quality standards that search engines and readers share

Google's guidance on helpful, people first content sets out what it expects: content created for people, demonstrating first hand expertise, that leaves the reader feeling they learned enough to achieve their goal, rather than content produced primarily to rank. Its spam policies separately address scaled content abuse, which covers generating many pages of low value at volume regardless of how they were produced.

That guidance is useful commercially, not just technically, because it describes the same page a good buyer wants. When you evaluate samples, ask whether the page could only have been written by someone who knows the subject. If it could have been assembled from the first page of results, you are paying for something with no durable advantage, whoever or whatever produced it.

Comparing providers on the same sheet

Use fixed rows: price per page or monthly fee, minimum commitment, words and research included, who writes, who edits, who fact checks, revision rounds, turnaround, rights transfer and whether strategy or briefing is included or charged separately. Map every quote into those rows, and the leftovers will usually explain the price gap.

Then check the published evidence. Our index records published pricing, disclosed minimums and named work as separate fields with the date read, because a provider willing to state a price in public has accepted a constraint most of this market avoids. Combined with a paid pilot, that is enough to choose between two finalists without relying on a pitch.

Questions people actually ask

How much should a good page cost?

It depends almost entirely on research depth and subject expertise, which is why we record what providers publish instead of quoting an average. A useful test is to compare the quote against the internal hours your team would spend writing or fixing the same page. Cheap content that needs rewriting is the most expensive option available.

Should I let a provider use artificial intelligence tools?

Ask, get the answer in writing, and judge the output rather than the method. Google's guidance focuses on whether content is helpful and original rather than how it was produced, while its spam policies target low value content generated at scale. The practical risk is unchecked factual claims, so insist on a named human reviewer regardless.

Who should own the content?

You should, with copyright transferring on payment and stated plainly in the contract. Also confirm that pages are published on your own domain rather than infrastructure the provider controls, because content you cannot move is content you are renting rather than buying.

How many pages should I start with?

Fewer than you want to. A small set of properly researched pages aimed at queries you have verified is worth more than a large set produced quickly, and it lets you test the provider before committing a year of budget. Volume without aim is the most common wasted content spend.

Browse agencies by specialty

• SEO agencies with verified facts
• PPC agencies with verified facts
• Social media agencies with verified facts
• Content marketing agencies with verified facts
• Email marketing agencies with verified facts
• Performance marketing agencies with verified facts