A garage door business sells two things. A broken spring, a cable off the drum or a door stuck shut is an emergency: the customer is often unable to get their car out, they call the first company that answers, and price is secondary. A new door is a considered purchase, researched for weeks, compared on appearance and price, with a lead time. Running both through one plan means the emergency swallows the budget and the replacement side starves.
Separate repair from replacement, completely
Different keywords, different hours, different pages, different budgets. Repair campaigns should run when somebody answers and land on a page with a phone number and a response promise. Replacement campaigns should run in evenings and at weekends and land on a page with styles, prices and lead times. One combined campaign will always favor repair because it converts in minutes.
Publish what a repair and a door actually cost
Spring replacement, opener replacement, cable repair, a single door installed, a double door installed, with realistic ranges and what moves them. This trade has a public reputation problem about pricing on the doorstep, and the businesses that publish ranges convert better precisely because the customer has been warned to expect a surprise.
Answering the phone is the whole of the emergency business
The customer with a car trapped behind a broken door calls two or three companies within a few minutes. An unanswered call is the entire cost of the click and the job. Before spending anything more, count the unanswered calls in a week, including evenings, and decide whether an answering service costs less than the jobs being lost.
Photographs of doors you have actually installed sell replacements
Customers choose a door by looking at it on a house that resembles theirs, and manufacturer catalog images are identical across every competitor. Photographing your own completed installations, organized by style and by house type, is the cheapest differentiator available on the replacement side and almost nobody in the trade does it consistently.
The service area is a drive time, not a circle
Crews with a van and a schedule can only cover so much, and emergency work rewards being close. Set the targeting from where jobs actually come from, exclude the areas you would decline, and check the geographic report monthly. In a trade where the value is speed, paying for clicks forty minutes away is money spent proving you are too far.
Questions people ask about garage door marketing agency
Why separate repair and replacement campaigns?
Because repair converts in minutes and replacement in weeks, so a shared budget always favors repair. The replacement side, which carries the larger tickets, quietly starves.
Should we publish prices?
Ranges for spring replacement, openers and installed doors, with what moves them. This trade has a reputation problem about doorstep pricing, so publishing ranges converts better than withholding them.
What is the fastest improvement?
Answering the phone. In emergency work the customer calls two or three companies within minutes, so an unanswered call costs the whole job, not just the click.
What sells a new door?
Photographs of doors you actually installed, on houses that resemble the customer's, organized by style. Manufacturer catalog images are identical across every competitor and persuade nobody.