B2B Website Development Services, Judged on Published Evidence

Agencies with a verified published price

How to shortlist a B2B web development agency

1. Write down the three jobs the site has to do. Most B2B sites carry three loads at once: explain a considered product to a buyer who is educating themselves, capture and route enquiries into a CRM, and let marketing publish new pages without a developer. Name yours before the first call, because an agency optimised for launch-day design quotes a very different build from one optimised for publishing.
2. Ask to see the editing interface, not the front end. The difference between a site your team can run and one that needs a ticket for every change is the content model: page types, reusable blocks, and fields an editor can fill safely. Ask a shortlisted agency to walk you through the back end of a site they built two years ago, and watch how many changes need code.
3. Settle tracking and lead routing before the design. A B2B build earns its fee at the form. Ask where a submission goes, what happens when the send fails, who gets alerted, and how conversions are recorded. Google Ads documents several distinct ways of tracking conversions, and a competent partner can say which one they implement for you and why.
4. Verify named clients by opening their sites. Ask for three B2B clients you may look up, then inspect the sites yourself: do pages load quickly, are the templates consistent, has anything been added since launch? A site that stopped growing the month it shipped tells you exactly what the handover was like, whatever the case study says.

What actually moves the price of a B2B build

Four variables explain most of the spread between quotes. Page count and template count are the first, and they are not the same thing: fifty pages built from six templates is a smaller job than fifteen pages each designed on its own. The second is integration depth. A marketing site that posts a form to a CRM is straightforward work; a site that reads live pricing, gates documents by account, or syncs a product catalogue is engineering, and it should be priced as engineering.

The third is content. Agencies frequently quote a build assuming you will supply the words, then discover halfway through that nobody internally has time to write them. Decide early whether copy is in scope, because a fixed price with an undefined content dependency is the most common way these projects slip. The fourth is the state of what you have now. Migrating an established site means preserving URLs, redirects and the rankings attached to them, and Google's own documentation on site moves with URL changes exists because that step is routinely fumbled.

Where B2B web projects go wrong

The most expensive failure is not a bad design, it is a build that cannot be updated. A site delivered as a set of hand-coded pages looks identical to a well-structured one on launch day and diverges completely six months later, when every new case study needs a developer. Ask what a new page costs after launch, in hours and in dollars, and put the answer in writing.

The second failure is the launch that quietly loses the traffic the old site had. Redirects get skipped, page titles get rewritten by a designer with no brief, and organic enquiries fall for a quarter before anyone connects the two events. The third is a handover with no documentation and no admin access, which turns a routine change into a negotiation. None of these show up in a proposal, which is why the sites of past clients are better evidence than the proposal is.

Questions people actually ask

Should we rebuild or improve what we have?

If the current site can express the page types you need and your team can edit it, improving it is almost always cheaper and less risky than a rebuild. Rebuild when the content model itself is the constraint, when the platform is unsupported, or when performance problems are structural rather than cosmetic. Ask any agency proposing a rebuild what specifically cannot be fixed in place.

How long does a B2B site build take?

Discovery and structure usually take longer than the visual design, and content is normally the critical path. A focused marketing site with a defined template set is a matter of weeks; anything with real integrations, migrations or a large content backlog runs into months. Ask for a schedule broken into stages with a named dependency for each, so you can see which delays are yours to prevent.

Does the same agency need to do the SEO?

No, but somebody has to own search before the URLs are decided. The structural choices made during a build, page templates, headings, internal links, redirects, are the ones that are expensive to reverse later. If your web developer and your SEO provider are different firms, get them in the same call during structure, not after launch.

What should be in the contract at handover?

Admin credentials for every system, a written record of where the site is hosted and who pays for it, the source files, documentation for the content model, and a stated support arrangement with response times. Agencies that publish their pricing tend to publish these terms as well, which is one reason published terms are worth weighting in a shortlist.

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