Moving leads for moving companies, priced honestly

Agencies with a verified published price

How to buy moving leads without buying someone else's problem

1. Price the booked job, not the lead. Track how many purchased leads answer the phone, how many book a survey, and how many actually move, then divide your spend by completed jobs. A cheap lead with a low booking rate is more expensive than a dearer one that converts, and this is the single calculation that settles most arguments about which source to keep.
2. Ask how many buyers each lead is sold to. Shared leads are the default in this market and the number of buyers changes your economics completely. Ask the seller directly, in writing, how many companies receive the same enquiry and how quickly it is delivered. If nobody will answer, assume it is shared widely and price your bid accordingly.
3. Separate local, long distance and commercial demand. These are three different customers with different values, different lead times and different competitors. Buying them in one undifferentiated stream means the cheap local enquiries dominate the volume while the long distance jobs that pay the bills stay invisible in the reporting. Ask for filters by distance and job type before you sign.
4. Plan the season before it arrives. Moving demand peaks hard in the warm months and prices follow it, so the cheapest time to build owned demand is precisely when nobody is thinking about it. Agree with any agency what the winter programme builds and what the summer programme spends, and get both in the same document rather than negotiating in June.

Owned demand versus purchased leads

A purchased lead is a stranger who filled a form on someone else's site, often on a comparison page designed to sell the same enquiry several times. That model is not dishonest, it is simply what you are buying, and it explains the low answer rates and the price sensitivity of the callers. Owned demand behaves differently: someone searched, found your business, read your page and contacted you specifically. The conversion difference between those two is usually larger than any difference in the cost per enquiry, which is why a mover comparing sources on lead price alone tends to reach the wrong conclusion.

Building owned demand for a moving company is unglamorous. It means a business profile that is claimed, complete and reviewed recently, pages that answer the questions people actually ask before booking, honest handling of estimates and pricing, and a phone that gets answered during the hours people call. It also means resisting the temptation to publish a page for every town within two hundred miles. Proximity is a strong factor in local search results, so thin pages naming distant places rarely earn anything, and Google's spam policies treat mass produced pages made primarily for search rather than for people as a problem rather than a tactic.

What agencies publish, and what to ask when they do not

Our index records what each provider states on its own website, with the date we checked it, rather than what an award or a survey claims. Providers selling to owner operators publish a starting price more often, because price is how they compete for a buyer who might otherwise buy nothing. Providers running multi branch programmes usually publish nothing and scope in a call. Read any published figure as a floor for the narrowest scope, then ask the two questions that make quotes comparable: what is the smallest engagement you accept, and what is the minimum term.

For lead sellers specifically, add three more. Ask whether leads are exclusive or shared and how many buyers receive each one. Ask the return policy for a disconnected number or a request outside your service area, and how a disputed lead is credited. Ask how the leads are generated, since a lead produced by an ad promising a price you cannot honour will waste your time on arrival. The answers to those three questions predict your cost per booked job far better than the headline price per lead does.

Questions people actually ask

Are exclusive moving leads worth the premium?

Frequently yes, but only if you can measure it. Run both sources side by side for a month, hold your sales process constant, and compare the cost per completed move rather than the cost per name. Exclusivity is worth paying for when it lifts the booking rate enough to cover the price difference, and worth nothing if your team calls back the next day either way.

How fast do I need to call a new lead?

For shared leads, minutes. When several movers receive the same enquiry the first credible conversation usually wins, so speed to first contact matters more than the polish of the follow up. If you cannot staff that reliably, owned demand suits your business better than a marketplace does.

Should I run ads or build search visibility first?

Run both if you can, but stage them. Ads produce data and jobs immediately and stop when you stop paying. Search visibility takes months and keeps working. The usual sensible order for an established mover is to fix the profile, reviews and site conversion first, since those improve the return on every ad dollar you subsequently spend.

Why do my purchased leads not answer the phone?

Usually because the same enquiry went to several companies, so by your call the person has already spoken to two movers, or because the form was filled speculatively on a comparison page. Ask the seller how many buyers receive each lead and how quickly it is delivered, then decide whether the price reflects that reality.

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