Custom app development: Agency Rate Card Index

The median published figure in the Agency Rate Card Index is 2,249.50 USD across 2 sources' own pages (range 999 to 3,500 USD), read 26 September 2026.

2,249.5 USD Median published figure unchanged since 25 Sept 2026 read 26 Sept 2026
999 to 3,500 USD Range lowest to highest published figure
2 Sources with a figure of 27 read in full, 26 Sept 2026
2 of 27 Sources read that publish one 7% publish a figure at all
  1. Dev Entity - custom software development London3,500 USD
  2. Seahawk Media - website design pricing for agencies999 USD
One figure per source, highest first.median 2,249.5 USD
Table view
RowValue
Dev Entity - custom software development London3,500 USD
Seahawk Media - website design pricing for agencies999 USD

2 of the 27 named sources read in full publish a figure; 25 publish none, read 26 September 2026.

The median is unchanged since 25 September 2026 (was 2,249.50 USD across 2).

By engagement-model

BreakdownMedianRangeSources
engagement-model project-minimum2,249.5 USD999 to 3,500 USD2

Every figure, with its source

One row per source: the figure the source's own page publishes, the page, and the day it was read. A figure that is not on a page we read is not on this one.

SourceFigureBreakdownRead
Dev Entity - custom software development London 3,500 USD project-minimum 2026-09-12
Seahawk Media - website design pricing for agencies 999 USD project-minimum 2026-09-12
The sentence each figure was read from (2)

Read in full, publishes no figure

25 named sources were read in full on the dates shown and print no usable figure. They are counted, never filled in.

Methodology

Every row is a verbatim sentence read from the named source's own page through the estate's fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2).

2 of the 27 named sources that could be read published a usable figure; 25 published none and are recorded as not published, never filled in; 1 could not be read (blocked, dead or unreachable) and count nowhere.

The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source in USD (a source's median where its page yielded several accepted sentences), so N counts sources, never sentences; 270 candidate sentence(s) were refused by a reviewer with the reason recorded.

Derivation as chartered: the published rate of every agency that publishes one, normalised to a common set of units - hourly, day rate, project minimum, retainer - and split by city, by engagement model and by vertical; the derivations nobody publishes are the MEDIAN and spread per city (London against the UK regions, New York against the US average, onshore against offshore), the count and share of agencies that publish a number at all versus quote-only, the premium a regulated vertical such as insurance carries over a generic build, and the movement of each city's median between reads - all of it computed against the employ-instead cost the pay benchmark gives, which is the comparison the buyer is really making

270 candidate sentences on these pages were refused by a reviewer; each refusal and its reason is recorded in the review ledger.

Sources (28)
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Cite or embed this figure

The median published figure in the Agency Rate Card Index is 2,249.50 USD across 2 sources' own pages (range 999 to 3,500 USD), read 26 September 2026.

2 of the 27 named sources read in full publish a figure; 25 publish none, read 26 September 2026.

Agency Rate Card Index, engagement-model project-minimum: median 2,249.50 USD across 2 sources, read 26 September 2026.

The median is unchanged since 25 September 2026 (was 2,249.50 USD across 2).

Cite as: "FindAgency HQ Agency Rate Card Index", updated 2026-09-26, https://findagencyhq.com/datasets/agency-rate-card-index/.

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2,249.50 USD

median published figure, Agency Rate Card Index, across 2 sources, read 26 September 2026

Source: FindAgency HQ Agency Rate Card Index

Download the CSV (2 rows, computed 2026-09-26)

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