Content creation proposals are usually quoted as a number of posts per month, which is the least informative unit available. Twelve posts made from stock imagery and twelve made from a half-day shoot at your premises cost very different amounts and perform very differently. The specification that matters is how much original material is produced, by whom, how often, and what you may do with it afterwards.
Price the production, not the posting
Ask how many shoot days or production sessions are included per month, what is produced in each, and how many assets result. Posting is a small amount of time; photography, video, editing and design are where the cost is. A proposal that cannot answer this is planning to use stock and templates, which is a legitimate cheaper product you should buy knowingly.
Vertical video is a format, not a crop
Short vertical video is where most reach now is, and it is produced rather than repurposed. Footage shot for a landscape brand film rarely works cropped. Agree how much vertical-native material is in scope, who directs it, and what the turnaround is, since a weekly cadence and a monthly shoot are difficult to reconcile.
Decide who appears and get the consents
Staff, customers and premises all appear in this content. Get written permission for staff appearing in marketing, know what happens when someone leaves, and never publish a customer without consent. Agree this at the start; retrospective permission for material already published is a poor position and a routine cause of takedowns.
Usage rights decide what the library is worth
Content made for social is frequently the best imagery a business owns and gets reused on the website, in advertising and in sales material. Agree that you receive the raw files and the right to use them across channels, perpetually. Restricted rights make each reuse a new negotiation and make the library far less valuable than it appears.
Questions people ask about social media content creation service
How often should we produce new content?
Frequently enough to keep a cadence your audience notices and no more than you can produce well. For most businesses that is a monthly or fortnightly production session generating several weeks of material, rather than a scramble each week.
Is user-generated content worth pursuing?
It performs well and costs little to obtain, and it requires permission before reuse plus disclosure where anything was given in exchange. Build a simple process for asking, because the informal approach produces a rights problem eventually.
Should the same supplier post and reply?
Publishing and community management are different services with different staffing. Bundling them is convenient; what matters is that the response window is specified and reported rather than assumed to be included in a production fee.
How do we judge a production supplier?
Look at work they made for a business like yours, on a phone, as a scrolling viewer rather than as a buyer. Ask what the shoot day looked like and how much of the output was used. Portfolio reels select for the best few seconds of a year of work.