A consultant's website is read by someone who has been given your name, or who found you searching a very specific problem, and who wants to know within a minute whether you have solved it before. Almost every consultant site instead describes a broad range of capabilities, which reads as availability rather than expertise.
Narrow beats comprehensive
A site claiming ten capabilities makes the reader do the work of deciding whether you fit. A site about one problem, for one kind of client, with evidence of having solved it, answers the question immediately. Consultants fear that narrowing loses work and it usually increases enquiries, because it makes you memorable and easy to refer.
The four pages that do the work
What you do and for whom, evidence that you have done it, who you are, and how to start. Everything else is optional. The evidence page is the one most often thin, and it is the one a prospect reads hardest, so it deserves the most effort rather than the least.
Publish something only you could write
A consultant's strongest asset is a point of view developed from doing the work. One substantial piece a quarter that a prospect could act on does more than a weekly post that restates the obvious, and it can be sent directly during a sales conversation, which is where most of its value is realised.
Say how you work and roughly what it costs
Engagement shapes, typical durations and a price range or minimum qualify enquiries and save time on both sides. Consultants worry it deters people; in practice it deters the ones who were never going to proceed and reassures the ones who were.
Questions people ask about consultant website design
Should a consultant publish rates?
A range or a minimum engagement size is usually enough. It filters out enquiries that cannot proceed and signals confidence rather than rigidity.
Do consultants need case studies?
Evidence of some kind, and it need not be a named client. Anonymised problems, situations and outcomes work where confidentiality prevents naming.
Is a personal brand or a firm brand better?
For a solo consultant, personal almost always. Clients buy the individual, and a firm name that implies a team you do not have creates an expectation you will have to manage.