# Custom app development: Agency Rate Card Index

> The median published figure in the Agency Rate Card Index is 2,249.50 USD across 2 sources' own pages (range 999 to 3,500 USD), read 26 September 2026.

FindAgency HQ · https://findagencyhq.com/datasets/agency-rate-card-index/ · computed 2026-09-26

**Median published figure:** 2,249.5 USD (range 999 to 3,500 USD; 2 sources with a figure; 2 of 27 sources read publish one).

2 of the 27 named sources read in full publish a figure; 25 publish none, read 26 September 2026.

The median is unchanged since 25 September 2026 (was 2,249.50 USD across 2).

## By engagement-model

| Breakdown | Median | Range | Sources |
|---|---|---|---|
| engagement-model project-minimum | 2,249.5 USD | 999 to 3,500 USD | 2 |

## Every figure, with its source

One row per source: the figure the source's own page publishes, the page, and the day it was read.

| Source | Figure | Breakdown | Read |
|---|---|---|---|
| [Dev Entity - custom software development London](https://deventity.com/blogs/custom-software-development-london) | 3,500 USD | project-minimum | 2026-09-12 |
| [Seahawk Media - website design pricing for agencies](https://seahawkmedia.com/agency/website-design-pricing/) | 999 USD | project-minimum | 2026-09-12 |

## The sentence each figure was read from (2)

- [Dev Entity - custom software development London](https://deventity.com/blogs/custom-software-development-london), read 2026-09-12: "Bespoke software projects start from $3,500, with larger builds quoted clearly before development starts."
- [Seahawk Media - website design pricing for agencies](https://seahawkmedia.com/agency/website-design-pricing/), read 2026-09-12: "Seahawk’s WordPress website design, for example, starts at a one-time fee of $999 and offers a comprehensive package of features."

## Read in full, publishes no figure

- [WebFX - web design pricing](https://www.webfx.com/web-design/pricing/), read 2026-09-12: every candidate on the page was refused
- [Appinventiv - app development cost guide](https://appinventiv.com/guide/mobile-app-development-cost/), read 2026-09-12: every candidate on the page was refused
- [Appinventiv - software development cost in the UK](https://appinventiv.com/blog/software-development-cost-uk/), read 2026-09-12: every candidate on the page was refused
- [TekRevol - software development cost in the UK](https://www.tekrevol.com/blogs/software-development-cost-breakdown/), read 2026-09-12: every candidate on the page was refused
- [Zealous - custom software development cost UK](https://zealousys.com/blog/custom-software-development-cost-uk/), read 2026-09-12: every candidate on the page was refused
- [DBB Software - mobile app development cost breakdown](https://dbbsoftware.com/insights/mobile-app-development-cost-breakdown), read 2026-09-12: every candidate on the page was refused
- [IT Monks - how much does a website developer cost](https://itmonks.com/blog/wp-development/how-much-does-a-website-developer-cost/), read 2026-09-12: every candidate on the page was refused
- [Devverx - web development agency pricing](https://devverx.us/web-development-agency-pricing/), read 2026-09-12: every candidate on the page was refused
- [Elementor - web design packages](https://elementor.com/blog/web-design-packages/), read 2026-09-12: every candidate on the page was refused
- [SparxIT - app development cost](https://www.sparxitsolutions.com/blog/app-development-cost/), read 2026-09-12: every candidate on the page was refused
- [Unico Connect - mobile app development cost 2026](https://unicoconnect.com/blogs/mobile-app-development-cost-2026), read 2026-09-12: every candidate on the page was refused
- [MtechZilla - mobile app development cost guide](https://www.mtechzilla.com/blogs/mobile-app-development-cost-guide-2026), read 2026-09-12: every candidate on the page was refused
- [NGS Solution - mobile app development cost guide](https://ngssolution.com/blogs/mobile-app-development-cost-guide/), read 2026-09-12: every candidate on the page was refused
- [AppBuilder24 - what it costs to build a mobile app](https://appbuilder24.com/blog/how-much-does-it-cost-to-build-a-mobile-app-2026), read 2026-09-12: every candidate on the page was refused
- [Progressive Robot - custom software development cost UK](https://www.progressiverobot.com/2026/08/06/custom-software-development-cost-uk/), read 2026-09-12: every candidate on the page was refused
- [Zak Codex - custom software development cost UK](https://zakcodex.com/blogs/custom-software-development-cost-uk), read 2026-09-12: every candidate on the page was refused
- [Codevix - web design cost](https://codevix.com/web-design/web-design-cost), read 2026-09-12: every candidate on the page was refused
- [Webyking - website design cost](https://www.webyking.com/blog/website-design-cost/), read 2026-09-12: every candidate on the page was refused
- [TL Design Studios - website design packages and pricing](https://www.tldesignstudios.com/affordable-website-design-packages-in-complete-pricing-guide-whats-included/), read 2026-09-12: every candidate on the page was refused
- [Weise Tech - mobile app development cost guide](https://www.weisetech.com/mobile-app-development-cost-guide/), read 2026-09-12: every candidate on the page was refused
- [Krishang Technolab - mobile app development cost](https://www.krishangtechnolab.com/blog/mobile-app-development-cost/), read 2026-09-12: every candidate on the page was refused
- [Clutch - software development company pricing guide](https://clutch.co/developers/pricing), read 2026-09-12: every candidate on the page was refused
- [Clutch - web development company pricing guide](https://clutch.co/web-developers/pricing), read 2026-09-12: every candidate on the page was refused
- [Clutch - web design company pricing guide](https://clutch.co/web-designers/pricing), read 2026-09-12: every candidate on the page was refused
- [the price page per agency](https://www.webfx.com/web-design/pricing/), read 2026-09-12: every candidate on the page was refused

## Methodology

Every row is a verbatim sentence read from the named source's own page through the estate's fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2). 2 of the 27 named sources that could be read published a usable figure; 25 published none and are recorded as not published, never filled in; 1 could not be read (blocked, dead or unreachable) and count nowhere. The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source in USD (a source's median where its page yielded several accepted sentences), so N counts sources, never sentences; 270 candidate sentence(s) were refused by a reviewer with the reason recorded. Derivation as chartered: the published rate of every agency that publishes one, normalised to a common set of units - hourly, day rate, project minimum, retainer - and split by city, by engagement model and by vertical; the derivations nobody publishes are the MEDIAN and spread per city (London against the UK regions, New York against the US average, onshore against offshore), the count and share of agencies that publish a number at all versus quote-only, the premium a regulated vertical such as insurance carries over a generic build, and the movement of each city's median between reads - all of it computed against the employ-instead cost the pay benchmark gives, which is the comparison the buyer is really making

## Sources

- [WebFX - web design pricing](https://www.webfx.com/web-design/pricing/) (the publisher's own terms; quoted for reporting and comment)
- [Appinventiv - app development cost guide](https://appinventiv.com/guide/mobile-app-development-cost/) (the publisher's own terms; quoted for reporting and comment)
- [Appinventiv - software development cost in the UK](https://appinventiv.com/blog/software-development-cost-uk/) (the publisher's own terms; quoted for reporting and comment)
- [TekRevol - software development cost in the UK](https://www.tekrevol.com/blogs/software-development-cost-breakdown/) (the publisher's own terms; quoted for reporting and comment)
- [Zealous - custom software development cost UK](https://zealousys.com/blog/custom-software-development-cost-uk/) (the publisher's own terms; quoted for reporting and comment)
- [DBB Software - mobile app development cost breakdown](https://dbbsoftware.com/insights/mobile-app-development-cost-breakdown) (the publisher's own terms; quoted for reporting and comment)
- [IT Monks - how much does a website developer cost](https://itmonks.com/blog/wp-development/how-much-does-a-website-developer-cost/) (the publisher's own terms; quoted for reporting and comment)
- [Devverx - web development agency pricing](https://devverx.us/web-development-agency-pricing/) (the publisher's own terms; quoted for reporting and comment)
- [Seahawk Media - website design pricing for agencies](https://seahawkmedia.com/agency/website-design-pricing/) (the publisher's own terms; quoted for reporting and comment)
- [Elementor - web design packages](https://elementor.com/blog/web-design-packages/) (the publisher's own terms; quoted for reporting and comment)
- [SparxIT - app development cost](https://www.sparxitsolutions.com/blog/app-development-cost/) (the publisher's own terms; quoted for reporting and comment)
- [Unico Connect - mobile app development cost 2026](https://unicoconnect.com/blogs/mobile-app-development-cost-2026) (the publisher's own terms; quoted for reporting and comment)
- [MtechZilla - mobile app development cost guide](https://www.mtechzilla.com/blogs/mobile-app-development-cost-guide-2026) (the publisher's own terms; quoted for reporting and comment)
- [NGS Solution - mobile app development cost guide](https://ngssolution.com/blogs/mobile-app-development-cost-guide/) (the publisher's own terms; quoted for reporting and comment)
- [AppBuilder24 - what it costs to build a mobile app](https://appbuilder24.com/blog/how-much-does-it-cost-to-build-a-mobile-app-2026) (the publisher's own terms; quoted for reporting and comment)
- [Progressive Robot - custom software development cost UK](https://www.progressiverobot.com/2026/08/06/custom-software-development-cost-uk/) (the publisher's own terms; quoted for reporting and comment)
- [Digisoft Solution - software development cost in the UK](https://www.digisoftsolution.com/blog/software-development-cost-in-uk) (the publisher's own terms; quoted for reporting and comment)
- [Zak Codex - custom software development cost UK](https://zakcodex.com/blogs/custom-software-development-cost-uk) (the publisher's own terms; quoted for reporting and comment)
- [Codevix - web design cost](https://codevix.com/web-design/web-design-cost) (the publisher's own terms; quoted for reporting and comment)
- [Webyking - website design cost](https://www.webyking.com/blog/website-design-cost/) (the publisher's own terms; quoted for reporting and comment)
- [TL Design Studios - website design packages and pricing](https://www.tldesignstudios.com/affordable-website-design-packages-in-complete-pricing-guide-whats-included/) (the publisher's own terms; quoted for reporting and comment)
- [Dev Entity - custom software development London](https://deventity.com/blogs/custom-software-development-london) (the publisher's own terms; quoted for reporting and comment)
- [Weise Tech - mobile app development cost guide](https://www.weisetech.com/mobile-app-development-cost-guide/) (the publisher's own terms; quoted for reporting and comment)
- [Krishang Technolab - mobile app development cost](https://www.krishangtechnolab.com/blog/mobile-app-development-cost/) (the publisher's own terms; quoted for reporting and comment)
- [Clutch - software development company pricing guide](https://clutch.co/developers/pricing) (the publisher's own terms; quoted for reporting and comment)
- [Clutch - web development company pricing guide](https://clutch.co/web-developers/pricing) (the publisher's own terms; quoted for reporting and comment)
- [Clutch - web design company pricing guide](https://clutch.co/web-designers/pricing) (the publisher's own terms; quoted for reporting and comment)
- [the price page per agency](https://www.webfx.com/web-design/pricing/) (the publisher's own terms; quoted for reporting and comment)

## Cite or embed

- The median published figure in the Agency Rate Card Index is 2,249.50 USD across 2 sources' own pages (range 999 to 3,500 USD), read 26 September 2026.
- 2 of the 27 named sources read in full publish a figure; 25 publish none, read 26 September 2026.
- Agency Rate Card Index, engagement-model project-minimum: median 2,249.50 USD across 2 sources, read 26 September 2026.
- The median is unchanged since 25 September 2026 (was 2,249.50 USD across 2).

Cite as: "FindAgency HQ Agency Rate Card Index", updated 2026-09-26, https://findagencyhq.com/datasets/agency-rate-card-index/.

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