{ "name": "FindAgency HQ Agency Market Statistics", "title": "Agency Market Statistics", "url": "https://findagencyhq.com/datasets/agency-market-statistics/", "csv": "https://findagencyhq.com/datasets/agency-market-statistics.csv", "markdown": "https://findagencyhq.com/datasets/agency-market-statistics/index.md", "computed_at": "2026-09-26", "license": "https://findagencyhq.com/terms", "headline": "The median published figure in the Agency Market Statistics is 165,780 USD across 3 sources' own pages (range 133,660 to 166,790 USD), read 26 September 2026.", "quotes": [ "The median published figure in the Agency Market Statistics is 165,780 USD across 3 sources' own pages (range 133,660 to 166,790 USD), read 26 September 2026.", "3 of the 14 named sources read in full publish a figure; 11 publish none, read 26 September 2026.", "Agency Market Statistics, measure bls-advertising-promotions-marketing-managers-annual: median 165,780 USD across 1 source, read 26 September 2026.", "Agency Market Statistics, measure bls-advertising-promotions-managers-annual: median 133,660 USD across 1 source, read 26 September 2026.", "Agency Market Statistics, measure bls-marketing-managers-annual: median 166,790 USD across 1 source, read 26 September 2026.", "Agency Market Statistics, measure ons-ashe-full-time-annual: median 39,039 GBP across 1 source, read 26 September 2026.", "Agency Market Statistics, measure ons-business-count-growth: median 0.40 percent across 1 source, read 26 September 2026.", "Agency Market Statistics, measure ons-professional-scientific-technical-share: median 15.30 percent across 1 source, read 26 September 2026.", "Agency Market Statistics, measure ons-local-units-growth: median 0.20 percent across 1 source, read 26 September 2026.", "The median is unchanged since 25 September 2026 (was 165,780 USD across 3)." ], "citation": "\"FindAgency HQ Agency Market Statistics\", updated 2026-09-26, https://findagencyhq.com/datasets/agency-market-statistics/.", "changed_since": { "since": "2026-09-25", "previous_median": 165780, "delta": 0, "direction": "unchanged", "sentence": "The median is unchanged since 25 September 2026 (was 165,780 USD across 3)." }, "national": { "unit": "USD", "n": 3, "median": 165780, "min": 133660, "max": 166790, "p25": 133660, "p75": 166790, "mean": 155410, "units": { "%": 3, "GBP": 1, "USD": 3 }, "published_sources": 3, "named_sources": 14, "read_sources": 14, "not_published": 11, "published_share": 0.214 }, "by_axis": { "measure": { "bls-advertising-promotions-marketing-managers-annual": { "USD": { "n": 1, "median": 165780, "min": 165780, "max": 165780, "p25": 165780, "p75": 165780, "mean": 165780 } }, "bls-advertising-promotions-managers-annual": { "USD": { "n": 1, "median": 133660, "min": 133660, "max": 133660, "p25": 133660, "p75": 133660, "mean": 133660 } }, "bls-marketing-managers-annual": { "USD": { "n": 1, "median": 166790, "min": 166790, "max": 166790, "p25": 166790, "p75": 166790, "mean": 166790 } }, "ons-ashe-full-time-annual": { "GBP": { "n": 1, "median": 39039, "min": 39039, "max": 39039, "p25": 39039, "p75": 39039, "mean": 39039 } }, "ons-business-count-growth": { "%": { "n": 1, "median": 0.4, "min": 0.4, "max": 0.4, "p25": 0.4, "p75": 0.4, "mean": 0.4 } }, "ons-professional-scientific-technical-share": { "%": { "n": 1, "median": 15.3, "min": 15.3, "max": 15.3, "p25": 15.3, "p75": 15.3, "mean": 15.3 } }, "ons-local-units-growth": { "%": { "n": 1, "median": 0.2, "min": 0.2, "max": 0.2, "p25": 0.2, "p75": 0.2, "mean": 0.2 } } } }, "rows": [ { "source": "US Bureau of Labor Statistics OOH: advertising, promotions and marketing managers", "url": "https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm", "figure": "$165,780 ", "value": 165780, "unit": "USD", "vat": null, "axis": { "measure": "bls-advertising-promotions-marketing-managers-annual" }, "retrieved_at": "2026-09-12", "quote": "2025 Median Pay $165,780 per year $79.70 per hour", "source_class": "primary-government", "text_sha256": "445d75211a53a167566e91902f786e9a47e1078c7c0d8daafa264515f5d9cf4e" }, { "source": "US Bureau of Labor Statistics OOH: advertising, promotions and marketing managers", "url": "https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm", "figure": "$133,660 ", "value": 133660, "unit": "USD", "vat": null, "axis": { "measure": "bls-advertising-promotions-managers-annual" }, "retrieved_at": "2026-09-12", "quote": "The median annual wage for advertising and promotions managers was $133,660 in May 2025.", "source_class": "primary-government", "text_sha256": "445d75211a53a167566e91902f786e9a47e1078c7c0d8daafa264515f5d9cf4e" }, { "source": "US Bureau of Labor Statistics OOH: advertising, promotions and marketing managers", "url": "https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm", "figure": "$166,790 ", "value": 166790, "unit": "USD", "vat": null, "axis": { "measure": "bls-marketing-managers-annual" }, "retrieved_at": "2026-09-12", "quote": "The median annual wage for marketing managers was $166,790 in May 2025.", "source_class": "primary-government", "text_sha256": "445d75211a53a167566e91902f786e9a47e1078c7c0d8daafa264515f5d9cf4e" }, { "source": "ONS: annualsurveyofhoursandearnings", "url": "https://www.ons.gov.uk/employmentandlabourmarket/peopleinwork/earningsandworkinghours/bulletins/annualsurveyofhoursandearnings/latest", "figure": "£39,039 ", "value": 39039, "unit": "GBP", "vat": null, "axis": { "measure": "ons-ashe-full-time-annual" }, "retrieved_at": "2026-09-12", "quote": "Median gross annual earnings for full-time employees were £39,039 in April 2025, compared with £37,439 in April 2024, which is an increase of 4.3%.", "source_class": "primary-government", "text_sha256": "42f70a632c8b8accc125f5dcd9d5a6adba1237e564c1bed713666bc4db3b4280" }, { "source": "ONS: ukbusinessactivitysizeandlocation", "url": "https://www.ons.gov.uk/businessindustryandtrade/business/activitysizeandlocation/bulletins/ukbusinessactivitysizeandlocation/latest", "figure": "0.4%", "value": 0.4, "unit": "%", "vat": null, "axis": { "measure": "ons-business-count-growth" }, "retrieved_at": "2026-09-12", "quote": "There were 2.73 million Value Added Tax (VAT) and/or Pay As You Earn (PAYE) businesses in the UK as of March 2025, an increase of 0.4% from March 2024.", "source_class": "primary-government", "text_sha256": "15383b50ebce84c1cfec00c735b8e5fea7543832aaf6eb0e953ab5f368ea0f11" }, { "source": "ONS: ukbusinessactivitysizeandlocation", "url": "https://www.ons.gov.uk/businessindustryandtrade/business/activitysizeandlocation/bulletins/ukbusinessactivitysizeandlocation/latest", "figure": "15.3%", "value": 15.3, "unit": "%", "vat": null, "axis": { "measure": "ons-professional-scientific-technical-share" }, "retrieved_at": "2026-09-12", "quote": "The largest industry group is still professional, scientific, and technical, making up 15.3% of all registered businesses in the UK.", "source_class": "primary-government", "text_sha256": "15383b50ebce84c1cfec00c735b8e5fea7543832aaf6eb0e953ab5f368ea0f11" }, { "source": "ONS: ukbusinessactivitysizeandlocation", "url": "https://www.ons.gov.uk/businessindustryandtrade/business/activitysizeandlocation/bulletins/ukbusinessactivitysizeandlocation/latest", "figure": "0.2%", "value": 0.2, "unit": "%", "vat": null, "axis": { "measure": "ons-local-units-growth" }, "retrieved_at": "2026-09-12", "quote": "There were 3.2 million sites (local units) in the UK as of March 2025, an increase of 0.2% from 2024; this is the first increase in the number of sites since 2021.", "source_class": "primary-government", "text_sha256": "15383b50ebce84c1cfec00c735b8e5fea7543832aaf6eb0e953ab5f368ea0f11" } ], "not_published": [ { "source": "US Bureau of Labor Statistics OEWS national employment and wage table", "url": "https://www.bls.gov/news.release/ocwage.t01.htm", "retrieved_at": "2026-09-12", "reason": "read in full and no accepted figure on the page" }, { "source": "US Bureau of Labor Statistics OES: advertising and related services (NAICS 5418)", "url": "https://www.bls.gov/oes/current/naics4_541800.htm", "retrieved_at": "2026-09-12", "reason": "read in full and no accepted figure on the page" }, { "source": "US Bureau of Labor Statistics OES: advertising and promotions managers", "url": "https://www.bls.gov/oes/current/oes112021.htm", "retrieved_at": "2026-09-12", "reason": "read in full and no accepted figure on the page" }, { "source": "US Bureau of Labor Statistics OES: market research analysts and marketing specialists", "url": "https://www.bls.gov/oes/current/oes131161.htm", "retrieved_at": "2026-09-12", "reason": "read in full and no accepted figure on the page" }, { "source": "US Bureau of Labor Statistics OES: web developers and digital interface designers", "url": "https://www.bls.gov/oes/current/oes151254.htm", "retrieved_at": "2026-09-12", "reason": "read in full and no accepted figure on the page" }, { "source": "US Bureau of Labor Statistics OES: graphic designers", "url": "https://www.bls.gov/oes/current/oes271021.htm", "retrieved_at": "2026-09-12", "reason": "read in full and no accepted figure on the page" }, { "source": "US Bureau of Labor Statistics Producer Price Index", "url": "https://www.bls.gov/ppi/", "retrieved_at": "2026-09-10", "reason": "every candidate on the page was refused" }, { "source": "US Census Bureau", "url": "https://www.census.gov/library/visualizations/interactive/county-business-patterns-by-industry-2022.html", "retrieved_at": "2026-09-12", "reason": "read in full and no accepted figure on the page" }, { "source": "US Census Bureau County Business Patterns", "url": "https://www.census.gov/programs-surveys/cbp.html", "retrieved_at": "2026-09-12", "reason": "read in full and no accepted figure on the page" }, { "source": "US Census Bureau Service Annual Survey", "url": "https://www.census.gov/services/index.html", "retrieved_at": "2026-09-12", "reason": "read in full and no accepted figure on the page" }, { "source": "census.gov", "url": "https://www.census.gov/programs-surveys/cbp.html", "retrieved_at": "2026-09-12", "reason": "read in full and no accepted figure on the page" } ], "sources": [ { "url": "https://www.bls.gov/news.release/ocwage.t01.htm", "label": "US Bureau of Labor Statistics OEWS national employment and wage table", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.bls.gov/oes/current/naics4_541800.htm", "label": "US Bureau of Labor Statistics OES: advertising and related services (NAICS 5418)", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.bls.gov/oes/current/oes112021.htm", "label": "US Bureau of Labor Statistics OES: advertising and promotions managers", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.bls.gov/oes/current/oes131161.htm", "label": "US Bureau of Labor Statistics OES: market research analysts and marketing specialists", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.bls.gov/oes/current/oes151254.htm", "label": "US Bureau of Labor Statistics OES: web developers and digital interface designers", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.bls.gov/oes/current/oes271021.htm", "label": "US Bureau of Labor Statistics OES: graphic designers", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm", "label": "US Bureau of Labor Statistics OOH: advertising, promotions and marketing managers", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.bls.gov/ppi/", "label": "US Bureau of Labor Statistics Producer Price Index", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.census.gov/library/visualizations/interactive/county-business-patterns-by-industry-2022.html", "label": "US Census Bureau", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.census.gov/programs-surveys/cbp.html", "label": "US Census Bureau County Business Patterns", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.census.gov/services/index.html", "label": "US Census Bureau Service Annual Survey", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.ons.gov.uk/businessindustryandtrade/business/activitysizeandlocation/bulletins/ukbusinessactivitysizeandlocation/latest", "label": "ONS: ukbusinessactivitysizeandlocation", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.ons.gov.uk/employmentandlabourmarket/peopleinwork/earningsandworkinghours/bulletins/annualsurveyofhoursandearnings/latest", "label": "ONS: annualsurveyofhoursandearnings", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.census.gov/programs-surveys/cbp.html", "label": "census.gov", "license": "the publisher's own terms; quoted for reporting and comment" } ], "methodology": "Every row is a verbatim sentence read from the named source's own page through the estate's fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2). 3 of the 14 named sources that could be read published a usable figure; 11 published none and are recorded as not published, never filled in; 0 could not be read (blocked, dead or unreachable) and count nowhere. The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source in USD (a source's median where its page yielded several accepted sentences), so N counts sources, never sentences; 40 candidate sentence(s) were refused by a reviewer with the reason recorded. Derivation as chartered: the establishment count for advertising agencies and marketing consulting (NAICS 541810 and 541613 in the US County Business Patterns, SIC 73110 in the ONS business-counts release) per state and metro, and the occupational employment and median wage for the people inside them (BLS OES advertising and promotions managers, market research analysts, web developers; ONS ASHE for the UK), each quoted with its reference period; the derivation is the ratio the agency market has never had - agencies per 10,000 registered businesses per metro, ranked, beside the median published retainer for that metro from the price index, so a buyer can see whether their city is crowded or thin and what that does to the price.", "embed": "

165,780 USD

median published figure, Agency Market Statistics, across 3 sources, read 26 September 2026

Source: FindAgency HQ Agency Market Statistics
" }